Rebranding a Legacy Retailer

## The Challenge Harborline Goods was a beloved but dated brand losing relevance with younger shoppers. Sales were declining and the visual identity felt tired. ## Our Approach We led an in-depth brand audit and customer research, then reimagined the identity from the ground up while honoring the brand's heritage. ## The Solution We delivered a new logo, design system, packaging, and store experience guidelines that unified the brand across every touchpoint.